Ecommerce & DTC
Sydney's retail and direct-to-consumer scene runs on storefronts that have to convert and scale. As a Shopify Premier Partner, we build and grow ecommerce experiences, with design and CRO led out of the Surry Hills team.
Digital Heroes runs a 26-person APAC office in Surry Hills, leading design, mobile, and client services on Australian Eastern Time.
Digital Heroes has a staffed office in Surry Hills, Sydney — 26 people who anchor our work across the Asia-Pacific region. The team leads design and mobile delivery and runs client services for Australian and wider APAC accounts, all on Australian Eastern Time. When you book a call from Sydney, you reach people who keep your hours, not a queue that wakes up after you have logged off.
The Surry Hills team is one part of a company of around 115 people across five offices — New York and Delhi as the two staffed HQs, plus London, Sydney, and Lucknow. That means a Sydney project draws on the same engineering depth, brand craft, and growth capability that has shipped work for more than 2,000 brands across 55-plus countries since 2017, with a local team owning the relationship.
Every engagement runs on the same six-week cadence — Discover, Design, Build, Launch, Optimize — with a written scope inside 48 hours of the first call and a demo every Friday. From Sydney, those rituals land inside your working week rather than overnight.
Sydney's retail and direct-to-consumer scene runs on storefronts that have to convert and scale. As a Shopify Premier Partner, we build and grow ecommerce experiences, with design and CRO led out of the Surry Hills team.
From Barangaroo to the startup floors of Surry Hills, Sydney fintech needs interfaces that earn trust and hold up under scrutiny. We design and build web and mobile products for financial businesses on local time.
APAC SaaS companies build for users across many timezones. We deliver custom software and product engineering, with the Sydney office owning design and the day-to-day relationship.
Mobile leadership for the firm sits in Surry Hills, making Sydney the natural home for app projects — native and cross-platform builds shaped by a team that works your hours.
All 39 disciplines we ship, on one six-week cadence — Discover → Design → Build → Launch → Optimize. Every Sydney engagement returns a written scope within 48 hours of the first call. Open any service for the full detail.
Full theme + app + API work on Shopify. Headless or Liquid, B2B or DTC, single store or multi-region.
Plus-tier work: Shopify Flow, Launchpad, Scripts, B2B, multi-store, headless — for eight-figure-GMV brands.
Magento, WooCommerce, BigCommerce, Salesforce, or custom — with URL parity, redirect maps, and SEO retention through cutover.
Dawn, Sense, Studio, Impulse, or custom. Section-based architecture, JSON templates, app blocks, performance budgets.
Public and private apps with Polaris UI, Admin API, GraphQL, and webhooks — built for the App Store review queue.
Monthly retainer for theme updates, app-conflict resolution, BFCM readiness, and performance-regression watch.
First-time Shopify launch in five business days: theme configured, products imported, payments live, taxes set, basic SEO done.
Wholesale + B2B on Shopify: company accounts, catalog + price-list rules, net terms, and gated buyer experiences.
Checkout UI extensions, Functions, and branding — the post-checkout.liquid path to a compliant, custom checkout.
Hydrogen + Oxygen headless storefronts with the Storefront API — for brands that have outgrown Liquid performance.
Core Web Vitals work: LCP/INP/CLS budgets, lazy media, app-script audits, and theme refactors for real field gains.
Listing, keywords, screenshots, and review strategy to rank and convert inside the Shopify App Store.
Embed senior Shopify engineers and designers into your team — vetted, Premier-Partner-grade talent on demand.
Buy senior Shopify development time in flexible hour blocks — roll-over hours, no long-term lock-in.
Custom marketing sites and product web apps — Next.js, TypeScript, Stripe-deep, Vercel- or Cloudflare-deployed.
Editorial-quality design systems and accessible site builds — a Figma library handed off, not just comps.
Bespoke web platforms — portals, marketplaces, dashboards — with auth, roles, billing, and an admin layer.
Mobile-first responsive builds that hold up from 320px to ultrawide, with real device QA.
High-conversion landing pages for launches and paid campaigns — fast, measured, A/B-ready.
Full redesign with SEO and content preserved through migration — no ranking cliff at relaunch.
Ongoing care: updates, security patches, uptime monitoring, content edits, and performance watch.
Custom themes, blocks, and headless WordPress — clean, fast, and editor-friendly.
WooCommerce stores and migrations — performance-tuned, with the right plugin and payment stack.
Webflow builds and CMS structures that designers can run themselves after handoff.
Adobe Commerce / Magento builds, upgrades, and B2B catalogs — plus clean exits to Shopify when it's time.
Production B2B SaaS: multi-tenant architecture, billing, RBAC, SOC 2-ready logging, and an analytics-native admin.
Validate fast: a focused, real MVP shipped on the six-week cadence — not a throwaway prototype.
Internal tools, integrations, and bespoke systems — APIs, automations, and the glue between your stack.
iOS, Android, and cross-platform — companion and commerce apps with offline, push, and deep-link support.
Native Swift / SwiftUI apps built for App Store review, with StoreKit and Apple-grade polish.
Native Kotlin / Jetpack Compose apps tuned for the Play Store and the Android device matrix.
One React Native codebase shipping to both stores — fast iteration with native modules where needed.
Flutter apps with a single Dart codebase and pixel-consistent UI across iOS and Android.
React engineering for complex front-ends — state, performance, design systems, and component libraries.
Logo, type, color, motion, and voice — a full identity system with a Figma library handed off.
Distinctive, scalable logo systems — primary, secondary, and the full mark set with usage rules.
Product design: research, flows, wireframes, and high-fidelity UI tied to a real component library.
Lifecycle, retention, CRO, and roadmap — the strategy layer that turns a launch into compounding revenue.
Performance media across Meta, Google, and TikTok — creative, measurement, and a real attribution model.
Sydney is the commercial gateway to Asia-Pacific. Its CBD and Barangaroo precincts concentrate the region's financial and corporate weight, while Surry Hills, Redfern, and Pyrmont have become a dense cluster of ecommerce and DTC brands, fintech startups, and SaaS companies building for both Australian and global markets. It is a market where consumer-facing polish and product engineering matter in equal measure.
Our Surry Hills office is built around exactly that mix. The design and mobile leadership sits here, close to the kind of brand-led, app-first businesses the city produces, and the APAC client services team manages accounts in the same timezone as the founders and operators they work with. For a Sydney company, that means a Digital Heroes team you can meet on local time, backed by the engineering and growth bench of the wider firm.
The Sydney office works on Australian Eastern Time (AET), giving APAC clients a same-hours team for design, mobile, and client services. AET also overlaps the start of the working day in Delhi and Lucknow, keeping handoffs to our engineering HQ tight before New York and London come online. Our 26-person APAC office in Surry Hills, Sydney, leads design, mobile, and client services for Australian and wider Asia-Pacific clients on Australian Eastern Time. Coverage spans Surry Hills, CBD, Barangaroo, Pyrmont, Redfern, North Sydney, Newtown and Bondi Junction.
Yes. We run a staffed 26-person office in Surry Hills, Sydney. It is our APAC base, leading design, mobile, and client services for Australian and wider Asia-Pacific clients across Australian Eastern Time.
Your design, mobile, and client services contacts are based in the Surry Hills office and work your hours. They draw on the wider firm — around 115 people across New York, Delhi, London, Sydney, and Lucknow — for additional engineering and growth depth when a project needs it.
Every engagement runs a six-week cadence — Discover, Design, Build, Launch, Optimize — with a written scope within 48 hours of the first call and a demo every Friday. From Sydney, those milestones land inside your working week.
Founded in 2017, we have shipped work for 2,000-plus brands across 55-plus countries. We are a Shopify Premier Partner and Upwork Top Rated Plus, with a Trustpilot rating of 4.9 out of 5 across 70 reviews.
Call our New York HQ or book a 30-minute intro call — we scope your Sydney build on the call and send a fixed quote within 48 hours.
Served from our Sydney team and Digital Heroes' global HQs · NDA on request